Burlington Coat Factory Applies MarketMAX Merchandising To Support Unique Store Designs Corporate NewsWire Press Release BizWiz Company News BizWizWire

Burlington Coat Factory Applies MarketMAX Merchandising To Support Unique Store Designs

MarketMAX, Inc.

DANVERS, MA Apr 17, 2000

MarketMAX(R), Inc., the leading provider of integrated e-business, merchandising and optimization solutions for the $2.7 trillion retail market, today announced that it is providing merchandising software and support to Burlington Coat Factory Warehouse Corporation (NYSE:BCF) of Burlington, New Jersey. The project is being implemented first in the Luxury Linen division and then will be extended to the balance of the company's divisions.

Burlington Coat Factory selected MarketMAX to help them address merchandise planning and presentation for their individualized store configurations -- they do not build stores to standard specifications and therefore, merchandise planning had to be generic. Using MarketMAX sales diagnosis and financial tools, Burlington Coat Factory can now combine dissimilar stores into logical groupings.

Once stores are grouped, planners can easily develop different selling scenarios by changing the product mix and displays in order to make comparisons of the unit sales and then project changes in financials and ROI. In addition, the graphical overlays enable management to analyze sales trends in different divisions without having to examine detailed numerical data while still retaining the ability to drill down through the data, if necessary.

"We have been aggressively shopping for a planning system for several years," commented Mike Prince, Burlington Coat Factory CIO. "In MarketMAX, we found the ideal combination of robust, flexible technology and a staff that is eager to work with us. Through MarketMAX, we are able to gain new insights into our merchandising and product presentation across all of our stores."

"Burlington Coat Factory's ability to aggregate and analyze merchandise and presentation data from different store layouts and designs is an ideal demonstration of the power and flexibility of MarketMAX's approach," said Lori Schafer, MarketMAX CEO. "By working closely with their staff we've come to fully understand the somewhat unique space planning requirements and apply our technology to give them better tools for future planning."

About MarketMAX

MarketMAX, Inc. is the leading provider of integrated e-business, merchandising and optimization solutions for the $2.7 trillion retail market. The company's Business-to-Business electronic marketplace, Market4Retail.com(TM) (www.market4retail.com), opens a global collaboration network to all types of retailers and their suppliers on merchandising and procurement decisions. Market4Retail.com complements the physical markets and buying world with an e-commerce toolset designed to optimize assortment selection and placement while dramatically compressing time and cost. By integrating into both retailers' and suppliers' planning and operational systems, Market4Retail.com provides both intra- and inter-company collaboration from initial market visits through the entire merchandising, design and manufacturing processes. Known for its innovation and quality products and services, MarketMAX delivers a compelling value proposition to its customers by maximizing sales, margin productivity and ROI of the product assortment. MarketMAX customers include Burlington Coat Factory, Circuit City, Gibson Greetings, Lowe's Companies, Inc., Marks & Spencer, REI, Service Merchandise, ShopKo Stores, The Sports Authority, Williams-Sonoma and VF Corporation.

For more information, visit MarketMAX's Web site at www.marketmax.com or call the worldwide headquarters at 978-777-0057 ext. 242. For European sales information, MarketMAX can be contacted at +44-116-284-9963.

NOTE TO EDITORS: MarketMAX is a registered trademark and Market4Retail.com is a trademark of MarketMAX, Inc. All other trademarks are the property of their respective owners.

Contact: Jo Martell
Contact Email: Available to BizWiz Members
Contact Tel: 978-777-0057 X211

Alt. Contact Email: Available to BizWiz Members
Alt. Contact Tel: 978-266-1700

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