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Homes.com And Critical Path Join Forces To Deliver Advanced Internet Messaging Solutions To The Real Estate IndustryMcGrath/Power Public Relations
MENLO PARK, CA May 08, 2000 Homes Inc., the leading provider of Internet business solutions for the real estate industry, today announced a strategic relationship with Critical Path, Inc. (Nasdaq: CPTH), the dominant global provider of business-to-business Internet messaging and collaboration solutions, in which Homes.com will provide Critical Path's advanced Web-based messaging solutions to its users. The agreement provides Homes.com users with multiple, customizable e-mail addresses and access to email quickly and easily through any Web browser. Through this relationship, Homes.com will integrate Critical Path's advanced messaging solutions into its E-Communications Center, enabling real estate professionals to successfully meet the communications demands associated with conducting business in the 21st century. "E-mail has become today's standard for business and personal communications and by teaming with Critical Path we are able to provide our customers with the industry's leading messaging and collaboration solutions," said Bob Prince, president and CEO of Homes, Inc. "Critical Path's impressive suite of advanced messaging and collaboration services add another layer of value to our E-Communication Center and provides real estate professionals with the tools they need to stay ahead of the competition. The ability to brand Critical Path's email to fit a realtor's unique identity will further strengthen the personal brand of our customers." ABOUT HOMES.COM E-COMMUNICATIONS CENTER The Homes.com E-Communications Center acts as a personal assistant for brokers, allowing real estate professionals to quickly and powerfully respond to their customers. The E- Communications Center significantly decreases a real estate agent's response time and enables them to convert leads into sales. With the enhanced features gained through the Critical Path relationship, Homes.com's e-mail interface can be completely customized to reflect the real estate professional's brand and identity. Their logo will be shown on the page, and the interface will reflect their company's unique look and feel. This will allow the company to offer a rich communications platform without the typical costs associated with such a system. In addition, every e-mail address will help build brand recognition for real estate professionals by carrying a customizable signature or marketing message to new customers and potential members. The new Homes.com e-mail enhancements will also include the ability for users to have custom email addresses, i.e. mail to: name@yourdomain.com. "Homes.com is empowering their customers by providing the tools and services they need to reap the benefits of the Internet, " said Bill Rinehart, VP of Worldwide sales for Critical Path. "Critical Path is committed to improving communication and collaboration by providing the most advanced Internet messaging solutions available today. As the brand behind-the-brand, Critical Path enables Homes.com to supply its customers with the services they need to be successful in fast paced business environment and to build their own brand identity in the process." ABOUT HOMES, INC. Homes, Inc. is the premier Internet business solution provider enabling the real estate industry. The company provides a nexus for the entire real estate industry through offering an integrated set of market-making solutions designed to support next-generation real estate transactions. These solutions coupled with Homes' network of industry professionals create the only online marketplace for real estate. By providing a nexus for the entire real estate industry to conduct transactions from the desktop, Homes is the clear leader in integrated market solutions for the real estate industry. Homes' proprietary technology will allow over 75,000 real estate industry professionals in its network to initiate, manage, and close real estate transactions online. The company derives its consumer base from a real estate and home ownership web center at "www.homes.com", and delivers these qualified consumers to its network of web-enabled industry professionals. At www.homes.com, users benefit from a single resource of information and content with an integrated and highly personalized experience. From home buying and home selling, to mortgages, relocation and home improvement, homes.com provides advanced personalization tools to enable users with virtually any home-related resource.
Copyrights: Copyright 2000 Internet Wire, All rights reserved. Presented by BizWiz
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