MarcommWise Announces Co-Branding Program Corporate NewsWire Press Release BizWiz Company News BizWizWire

MarcommWise Announces Co-Branding Program

MarcommWise

MarcommWise (http://www.marcommwise.com), a service of Klebanoff Associates, Inc., today announced the launch of a co-branding program designed to add value to marketing-related Web sites.

MarcommWise is a leading Web-based provider of marketing communications information and resources. The topics it covers include advertising, public relations, graphic design, copywriting and other related subjects. The site offers full-text articles, news, forums, resource links, profitability calculators, book reviews, a glossary, and a vendor directory.

MarcommWise will provide those companies accepted into the program with a unique URL that points to a co-branded version of the MarcommWise site. The co-branded site carries the partner’s logo, which is linked back to the partner’s Web site. When visitors use the link to return to the partner’s site, a MarcommWise navigation bar remains on the visitor’s screen. Thus, the two sites appear fully integrated and visitors can peruse MarcommWise content, without straying far from the partner’s site.

The extensive information and resources available through MarcommWise provide a reason for visitors to spend more time at and return to the co-branded site. Frequent additions to its content continually increase the value of the site.

The program is open only to high quality, marketing-related sites. Advertising agencies, public relations firms, graphic design shops, copywriters and other marketing-related firms that have Web sites will find value in it. Adult sites or those offering “get rich quick” schemes will not be accepted.

“Millions of Web sites vie for business people’s attention,” explained Joel Klebanoff, president of Klebanoff Associates. “With all of that noise, getting people to come to your site is hard enough. Getting them to spend sufficient time there and revisit it frequently enough to generate a response is next to impossible for sites that have little more to offer than a description of the company’s products and services. The MarcommWise co-branding program offers a way for companies offering marketing-related products and services to make their sites stickier. It delivers valuable marketing communications content, while never taking the visitor more than a click away from the partner’s site.”

More information about the MarcommWise co-branding program is available at http://www.marcommwise.com/cobranding.html.

Klebanoff Associates, Inc., the publisher of MarcommWise, is a marketing communications consulting firm based in Toronto, Canada. It provides copywriting and other marketing communications services to information technology vendors throughout the United States and Canada. More information about Klebanoff Associates is available at http://www.klebanoff.com.

Contact: Joel Klebanoff
Contact Email: Available to BizWiz Members
Contact Tel: 416-464-9895

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