NEW CANAAN, CT Jun 15, 2000 With a herd of cows ready to stampede the Big Apple for New York's first CowParade, e-Media, the leading e- commerce streaming company and network for the broadband age, announced today the launch of the official CowParade website, www.cowparade.com.
CowParade New York officially kicks off on June 15 at the Pulitzer Foundation in Manhattan. The cows are life-sized fiberglass sculptures uniquely designed by area artists and sponsored for charity by corporate and individual patrons. The cows will graze in the urban pastures of New York through Labor Day, at sites such as the Dairy Building in Central Park, Pier 17 at South Street Seaport, the New York Public Library and FAO Schwarz. This fall, they'll be put up for auction, with net proceeds to benefit New York area charities supporting children, education and the parks.
Following the cows throughout the city, the CowParade web site will feature a cow gallery, depicting the cows on location; live Internet chats among visitors to the site; simulated live Webisodes, depicting the cows throughout the summer; an online store for purchasing CowParade merchandise; and online balloting to determine visitors' favorite cows.
"Local artists have created roughly 500 New York cows that are bringing millions of people from around the world together over the Internet and e- Media is proud to be at the center of it all," said John Engel, CEO of e-Media. "Using our streaming expertise, we are glad to be playing a leading role in providing prime opportunities for individual and unique artistic expression."
CowParade first began in Zurich (1998) and then was imported to Chicago (1999), where Mayor Richard Daley called it the most successful promotional event in the city's history. The next CowParade will be held in Sydney, Australia during the summer Olympics later this year. For the New York event, more than 1,200 designs from professional and amateur artists were submitted for consideration.
About e-Media
e-Media, founded in 1995, originated the concept of "e-commerce streaming" by delivering unique and innovative approaches that tie revenues to video streams at incredible scale. Poised to revolutionize the on-demand broadband programming environment, e-Media's proprietary technology intelligently wraps micro-marketing and e- commerce applications around high-quality video streams. The solution, called BAM(3sm): Broadband- Activated Merchandising, Micro-Marketing and Management, is an innovative strategy that converges content providers, advertisers and end users into a broadband experience that combines the emotional power of video with the transactional power of the Internet.
Working with Microsoft in 1998, e-Media developed "one ticket, one seat" pay-per-view software that transformed video streaming into moneymaking Internet programming. e-Media has been chosen by Microsoft as one of only a handful of broadband network providers with the ability to host high bandwidth streaming events on the Internet, and worked with Microsoft to develop the Digital Broadcast Manager software released in February 2000.
e-Media clients include 6FigureJobs.com, Columbia/TriStar Pictures, Conde Nast Publications, EarthCam, GE Capital, HBO, the House of Blues, MGM, Microsoft, Pitney Bowes, Reuters, Showtime, Sony, Virgin Atlantic, Warner Brothers, the World Wrestling Federation and ZDTV. Complementing their Microsoft-authorized broadband content distribution network, e-Media's services include unlimited, live and on-demand video streaming capabilities, highly specialized content management, real-time analysis of online behavior patterns, data mining and micro- marketing.
Headquartered in New Canaan, Conn., e-Media has offices in New York, Boston, and Portland, Ore. e-Media is a registered trademark of e-Media, LLC. For more information, go to www.e-media.com.
The Blanch Law Firm, P.C.
