Oct 31, 2000 WHO: (Virtual International Community) will gather industry leaders from such renowned companies as Kids Network, Education Planet, SD Entertainment, American Center for Children & Media, NBC, Thinkbox.com, ImaginEngine.com, Fox Kids Network, iToymaker.com, The Jim Henson Company, Scholastic Entertainment, WebTV, Rotor.net, DIC, Voxxy and Bolt.com.
WHAT: VIC will feature top creators, producers, marketers and distributors of children's and teen content, at their 2nd annual VIC Summit, "Clicking with Kids & Teens: Developing & Marketing Content in the Digital Age."This event will examine issues relating to the changing media tastes of today's kids and teens, and examine the variety of platforms through which this content is distributed.
Moderators: Dana Long, Youth Market Consultant & Executive Producer, VIC Summit and Ken Rutowski, CEO, Kenradio.com will host all panels and interactive discussions.
WHAT'S HOT: Marketing non-violent content Teen tech trends Creating appropriate content
WHEN: Monday, November 6
WHERE: Skirball Cultural Center, Los Angeles, California 9AM-6:30PM
Cost to attend: VIC members, $25; non-members, $300; and students, $75. Response deadline: Friday, November 3, 2000 or sign-up at the door. For additional public information, please visit www.thevic.org or call 310-821-5544.
"Clicking with Kids & Teens: Developing & Marketing Content in the Digital Age" Summit Schedule
9-10AM Registration & Continental Breakfast Exhibit Area Open
10-10:30AM Welcome & Opening Keynote Speaker Sarina Simon, President & CEO,
Knowledge Kids Network, KidsEdge.com Panel Topic #1: Creating Cross-Platform Content for Children Jim Hurley, M.Ed, CEO, Education Planet, Inc. Brian Napak, Chief Executive Officer, Thinkbox.com Jonathan Dern, Principal, SD Entertainment John Goldman, CEO ImaginEngine.com Allison Ellis, VP, Fox Kids Online Robby London, Executive Vice President, Creative Affairs, DIC Entertainment, L.P.
11:30AM-Noon Research Presentations for Kids & Teens Kevin Umeh, CEO, Element (elementusa.com) Peter Grunwald, President, Grunwald Associates
Noon-1PM Panel Topic #2:Marketing to Multimedia Savvy Kids & Teens Leslie Arbuthnot, President & CEO, Arbuthnot Communications, Inc. Jacqueline E. Hein, Founder & Chief Executive Officer, iToymaker.com Polis, Vice President of Worldwide Marketing, The Jim Henson Company Leslye Schaefer, Senior Vice President of Marketing and Lauren Becker, VP of Marketing, Cobalt Card Ileana Perez, CEO of Crania Mania.com
1-1:30PM Lunch Served
1:30-2:00PM Lunch Keynote Speaker Alloy.com, speaker TBD
2-2:30PM Dessert/Break Area Open
2:30-3:30PM Interactive Discussion Sessions:
Topic #1: Looking Towards the Digital Future David Barron, Senior Manager, Business Development, WebTV Alan Sandler, Senior Vice President, Business Development, Rotor.net #2: Appropriate Content for Children David Kleeman, Executive Director, American Center for Children & Media Dr. Cheryl Weiner, President, CW & Associates Dr. Lilli Friedland, President, Corporate & Clinical Consultant; Management Consultant & Organizational Strategist #3: Creating Compelling Content: Creators and Producers Speak Out! Paul Sabella, Principal, SD Entertainment Bill Schultz, Supervising Producer, Butt-Ugly Martians Stewart St. John, Writer/Producer Courtney Lane, Vice President, Creative Services, iXL
3:30-4:30PM Panel Topic #3: Driving the Digital N-Gen: Creating Content for Teens Lee Gaither, Vice President, Saturday Morning & Family Programs, NBC Entertainment Krisi Kaylor, President/Founder of Voxxy Janet Murphy, General Manager and Vice President, Channel One Online Network Jason Schneider, West Coast Director, Bolt.com
4:30-5:00PM Interactive Teen Focus Group Kids offer reviews of top programming content.
5:00PM Closing Remarks
5:15-6:30PM Cocktail Reception in Conference Center
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