CAMPBELL, CA Jun 05, 2001 GotMarketing, developer of web-based, self-serve email marketing tools, today announced that it has secured $3 million in a third round of funding. Venture capital firm Celtic House, which specializes in early stage funding for U.S., Canadian and U.K. companies, was the lead investor in this round.
The company is securing its position as the leading provider of self-serve, online email marketing tools. The funds will be used to launch the company's next generation suite of products, and enable more reseller relationships.
"GotMarketing offers leading-edge email marketing tools in a high growth market," said Andrew Waitman, Managing General Partner at Celtic House. "The flexibility of its applications for ecommerce and business service providers is key. Each partner is able to customize elements of the solution that are most appealing to its own customers, which is very powerful."
Upcoming products will build on the success of the Campaigner(TM) product line--which includes Web-based, email marketing tools that help users create, send and measure permission-based email campaigns, such as newsletters and promotions.
"A new report from Internet research firm eMarketer forecasts that $2.1 billion will be spent on email marketing by year end 2001. This is almost double the spending from last year and this exponential growth is expected to continue," said Lynda Partner, GotMarketing's CEO. "We expect our revenue increase to more than exceed this rate of growth."
GotMarketing will continue to develop relationships with well-established online business service providers and value-added resellers. These partners will have access to the software's new flexible customization ability, multiple billing options and simple levels of software integration.
About Celtic House
Established in 1994, Celtic House International is a leading venture capital firm with offices in Canada, the U.K., and the U.S. Funded by Terry Matthews, founder of Mitel and Newbridge Networks, Celtic House invests in early stage high technology companies that specialize in telecommunications, storage, networking and Internet infrastructure. Celtic House was recently named "Seed Investor of the Year" at the European Technology Forum, in recognition of its track record in backing technology companies that have succeeded. For more information, please visit www.celtic-house.com.
About GotMarketing
GotMarketing offers a suite of self-serve email marketing tools that help businesses acquire and retain customers. The renowned Campaigner(TM) family of tools facilitates the creation, distribution and measurement of permission-based email campaigns. Ideal for organizations with limited marketing resources, these easy-to-use tools are Web-based software applications, accessible through an ordinary browser window on a pay-per-use basis. GotMarketing is headed by veteran marketing professionals and counseled by a high-caliber advisory board, including current and former executives from AdForce, AOL, E*Trade, EDVentures, Nortel and Exodus. The company is headquartered in Silicon Valley, California with offices in Ottawa and Montreal, Canada. www.gotmarketing.com
(C) 2001 GotMarketing, Inc. All rights reserved. GotCompany, GotMarketing, Campaigner and Viralocity are trademarks of GotCompany, Inc. All other trademarks are the property of their respective owners. DOC301PRY01M0514
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