VENICE, CA May 07, 2002
Great Big Noise LLC (www.greatbignoise.com) announced today the availability of the world's first email marketing solution that allows self-service creation and sending of Macromedia(R) Flash(TM) multimedia email campaigns - an innovation that has proven immediately effective for GBN's major regional and national clients
"Great Big Noise makes it easy to use email as a serious marketing tool. They provide us with templates that help us create captivating email communications," said Nora Tallian, Vice-President of Marketing for 1 World Sarongs (www.1worldsarongs.com) one of the top-ranked online specialty retailers of sarongs according to Yahoo. "We have seen our traffic increase up to 5 times due to return visitors responding to our email messages. In fact, Great Big Noise has helped us become so effective that email is now one of our primary tools for expanding business, " according to Ms. Tallian.
"Until now, only large, well-funded marketing organizations could utilize Flash-based email marketing due to the high cost and complexity of sending out such campaigns, " said Ron Evans, Great Big Noise President. "Great Big Noise allows companies of all sizes to achieve the high response rates of Flash-based email. The service is cost effective and meets the needs of both large and small organizations."
Great Big Noise can provide custom templates to clients so a single promotional effort can feature many different messages. For example, a monthly promotion can be developed that spotlights a different product for each mailing. Another example, seasonal promotions can be customized to target both current customers and prospects so each receives different communication.
"Using Great Big Noise is a very cost-effective way for us to use email marketing to build customer loyalty, and Flash based emailings work extremely well at getting a response, " said David Ross, CEO of GiftTracker (www.certificate-solutions.com), a company that provides online gift certificate solutions. "We have sent out a whole series of Mother's Day email promotions by using a Great Big Noise custom template. As a result, we have been able to continually refine our message and dramatically increase our response rates. We are able to keep our branding consistent in each message, and at the same time save on the cost of having to create an entirely new design every time we want to tweak our communication." Mr. Ross continued.
Finally, Great Big Noise works with agencies and in-house marketing departments so they can use their new or existing creative assets to create totally custom email campaigns. These campaigns can then better integrate into hybrid, or cross-channel marketing, that uses multiple media such as print, television, or film. "We have used Great Big Noise to send out custom email promotions spotlighting high-profile projects that we have done for Disney Studios and others, and not only do they get an incredible response, but the results are fast," said Richard Yelland, Creative Director at advertising agency Curtis Birch (www.curtisbirch.com). "And being able to see the results of the campaign in real-time is like the marketing 'Holy Grail'. You can figure out how you can maximize your results for the next campaign based on what actually happened in the first one," added Mr. Yelland.
Great Big Noise is available now. For more information, go to the web site at www.greatbignoise.com or call (310) 581-8391.
About Great Big Noise
Located in Venice, California, Great Big Noise provides email marketing services to companies ranging from small businesses to Fortune 1000 sized firms. Specializing in email marketing that uses Macromedia(R) Flash(TM) technology, Great Big Noise is the first company to offer a completely self-service solution for email promotions that creates Flash-based messages.
Great Big Noise is a service mark of Great Big Noise LLC. Macromedia and Flash are trademarks or registered trademarks of Macromedia, Inc. in the United States and/or other countries.