Executive Summary
EURAFRICA NETWORK Television uses the latest technology to provide television production services. This means that the services provided achieve a level of quality previously reserved for only the most expensive television production companies.
Independent television production companies may make feature films, short films, documentaries, animation, corporate programs and training films. Each market is self-contained, though it is possible for an independent television producer to work in more than one. Independent production companies are usually small operations (often one person), which produce their own work with hired crews and oversee all stages of production. Companies are now diversifying, e.g. going into package deals.
EURAFRICA NETWORK Television is a new company and as such, we will need to meet market acceptance. To that end, the company is working to determine trends in the industry, the needs of the customer, and how best to address the needs of the customer.
We will offer numerous new and emerging filmmakers the chance to express their creativity and assist them move up the career ladder by offering them roles that wouldn't have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work
Our services are geared for several markets, including television stations, companies, and filmmakers. We will initially target filmmakers with whom we can establish strategic alliances that will enable us to establish long-term relationships with them.
The recent rapid growth of fast broadband access, accelerated computer power and larger storage capacity has turned Internet TV into a real opportunity for service providers who want to open new revenue streams and increase ARPU.
A major advantage of Internet TV is that it allows content delivery to a huge population with virtually no geographical limitations. But while Internet TV is a much easier and cheaper way of publishing content, operators who are pondering whether to launch an Internet TV service nevertheless have to carefully assess the factors affecting their business cases.
Quality Internet TV services require subscribers to have continuous access to high bandwidth, so pricing, bandwidth, and network neutrality (at least in the US) are all interdependent factors affecting the business case for Internet TV. For example, while subscribers are generally required to pay more for higher internet bandwidth, it doesn't automatically guarantee good enough bandwidth quality for receiving Internet TV services. So to receive Internet TV, a subscriber will be required to subscribe to an even higher premium service which may present a barrier to scaling up subscribers quickly. This will be particularly the case if net neutrality becomes an issue.
In our first year of operation we believe we can achieve 3,000,000€ in sales.
We believe that we can earn 3,000,000€ in our first year, rising to 5,000,000€ and 10 million € in our second and third years, respectively. Our market strategy will be to advertise and capitalize on the services that our competitors do not offer.
There are several companies with whom we will be competing. We have a competitive advantage, however, because our equipment is more aligned with the television production industry trends requiring digital technology, as opposed to analog devices.
The company is seeking a loan that will be used to purchase the equipment and start- up expenses.
EURAFRICA Television expects to achieve profitability within 3 months of beginning operations.
Mission
Our mission is to become the leading freelance and television production company in veneto, utilizing the latest technology to shift market share from competitors to EURAFRICA Television.
Products and Services
EURAFRICA NETWORK Television will contract television services to its target markets. Services are not only limited to the Vicenza City, we are able to travel around the country AND IN EUROPE COUNTRIES.
We will offer numerous new and emerging filmmakers the chance to express their creativity and assist them move up the career ladder by offering them roles that wouldn't have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work
EURAFRICA Television will contract television services to its target markets. Services are not only limited to the Capital City, we are able to travel around the country.
We will offer numerous new and emerging filmmakers the chance to express their creativity and assist them move up the career ladder by offering them roles that wouldn't have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work What we will be providing is an alternative solution for filmmakers allowing them a ready-to-use service; they can hire us to do the filming for them. This gives them the opportunity to focus on their core competencies. Independent television producers are a relatively recent phenomenon. Up until the 1960's major studios produced virtually all television programs. With the advent of the non-studio television (such as "Billy Jack" and "Easy Rider"), non-studio television producers began to supplement studios in terms of producing movies (but still the same the major studios continued to dominate development, financing, and distribution). The most important difference between an independent producer and a producer who works for a large television station is that the independent producer is responsible for handling an entire additional set of legal, business and financial roles that are customarily handled by studios on the production. Failing to understand those added roles can lead to disaster. Background
Technology: analog is the old and digital is the new. Analog communication systems involve the amplitude modulation of a radio signal. In other words, they transmit and receive information through a continuous flow of electromagnetic signals. An inherent weakness of the technology is that analog signals weaken over distances and require additional equipment to boost them as they travel.
Digital cameras are the future of television broadcasting as well as the future of consumer camcorders. The FCC has mandated that all television stations must transmit a digital signal to the homes of its viewers by 2010.
Digital television (DTV) refers to the sending and receiving of moving images and sound by means of discrete (digital) signals, in contrast to the analog signals used by analog TV. Introduced in the late 1990s, this technology appealed to the television broadcasting business and consumer electronics industries as offering new financial opportunities.
Digital television is more flexible and efficient than analog television. When properly used by broadcasters, digital television allows higher-quality images and sound and more programming choices than analog does. However, although DTV allows for superior technical quality, a digital signal does not necessarily carry a higher-quality image or sound than an analog signal.
In current practice, high-definition television (HDTV), which is usually used over DTV, uses one of two formats: 1280 × 720 pixels in progressive scan mode (abbreviated 720p) or 1920 × 1080 pixels in interlace mode (1080i). Each of these utilizes a 16:9 aspect ratio. (Some televisions are capable of receiving an HD resolution of 1920 × 1080 at a 60 Hz progressive scan frame rate — known as 1080p60 — but this format is not standard and no broadcaster is able to transmit these signals over the air at acceptable quality yet.)
Standard definition TV, by comparison, may use one of several different formats taking the form of various aspect ratios, depending on the technology used in the country of broadcast. For 4:3 aspect-ratio broadcasts, the 640 × 480 format is used in NTSC countries, while 720 × 576 (rescaled to 768 × 576) is used in PAL countries. For 16:9 broadcasts, the 704 × 480 (rescaled to 848 × 480) format is used in NTSC countries, while 720 × 576 (rescaled to 1024 × 576) is used in PAL countries. However, broadcasters may choose to reduce these resolutions to save bandwidth (e.g., many DVB-T channels in the United Kingdom use a horizontal resolution of 544 or 704 pixels per line). The perceived quality of such programming is surprisingly acceptable because of interlacing—the effective vertical resolution is halved to 288 lines.
Each DTV channel is permitted to be broadcast at a data rate up to 19 megabits per second, or 2.375 megabytes per second. However, the broadcaster does not need to use this entire bandwidth for just one broadcast channel. Instead the broadcast can be subdivided across several video subchannels of varying quality and compression rates, including non-video datacasting services that allow one-way high-bandwidth streaming of data to computers.
A broadcaster may opt to use a standard- definition digital signal instead of an HDTV signal, because current convention allows the bandwidth of a DTV channel (or "multiplex") to be subdivided into multiple subchannels, providing multiple feeds of entirely different programming on the same channel. This ability to provide either a single HDTV feed or multiple lower- resolution feeds is often referred to as distributing one's "bit budget" or multicasting. This can sometimes be arranged automatically, using a statistical multiplexer (or "stat-mux"). With some implementations, image resolution may be less directly limited by bandwidth; for example in DVB-T, broadcasters can choose from several different modulation schemes, giving them the option to reduce the transmission bitrate and make reception easier for more distant or mobile viewers.
Television Service Technology
In keeping up with the trends in the industry, we plan to purchase the latest digital equipment on the market. We plan to use the following equipment:
1 DLC Qualcomm 500 2 Sanyo 2000 television equipment 3 Sanyo 2000 wireless equipment
Operations
The operation begins with the television company discussing with EURAFRICA NETWORK Television their intent to use our services. All the details are gathered and all the relevant information pertaining the specific requirements. Thereafter we proceed to manage the production. Once the production is delivered, we will manage the distribution. It is likely we will be involved in advertising and marketing decisions such as input on the trailer, marketing and publicity campaigns, one- sheet (a slick poster-size sheet that includes the key art and credits of the program), and other advertising materials. We have relations with foreign sales agents and we can ensure that the foreign sales agent makes appropriate deals, delivers the program to its sub distributors, collects the money and remits our share to us. There are also accounting functions during distribution. If we make a worldwide deal, a worldwide distributor will typically assume the tasks of paying guild residuals and profit participations. More likely, however, we will have the accounting job, and will have to account to and pay for residuals and profits. Additionally, after we deliver the program, we still must monitor the statements from the distributors, and manage the remaining assets that are not being managed by the distributor. An often overlooked asset is music publishing. If we own the music in the program, and there is a soundtrack album, or the program is exploited in other mediums, we can receive additional revenues as the owner of the music.
Television Genres
Television genres include a broad range of programming types that entertain, inform, and educate viewers. The most expensive entertainment genres to produce are usually drama and dramatic miniseries. However, other genres, such as historical Western genres, may also have high production costs.
Popular entertainment genres include action-oriented shows such as police, crime, detective dramas, horror or thriller shows. As well, there are also other variants of the drama genre, such as medical dramas and daytime soap operas. Science fiction shows can fall into either the drama or action category, depending on whether they emphasize philosophical questions or high adventure. Comedy is a popular genre which includes situation comedy (sitcom) and animated shows for the adult demographic such as South Park".
The least expensive forms of entertainment programming are game shows, talk shows, variety shows, and reality TV. Game shows show contestants answering questions and solving puzzles to win prizes. Talk shows feature interviews with film, television and music celebrities and public figures. Variety shows feature a range of musical performers and other entertainers such as comedians and magicians introduced by a host or Master of Ceremonies. There is some crossover between some talk shows and variety shows, because leading talk shows often feature performances by bands, singers, comedians, and other performers in between the interview segments.
Reality TV shows show "regular" people (i.e., not actors) who are facing unusual challenges or experiences, ranging from arrest by police officers (COPS) to weight loss (The Biggest Loser). A variant version of reality shows depicts celebrities doing mundane activities such as going about their everyday life (The Osbournes) or doing manual labour (Simple Life).
One of the television genres, the children's and youth genre is defined by the audience, rather than by the content of the programming. Children's programming includes animated programs aimed at the child demographic, documentaries for children, and music/variety shows targeted at kids. There is overlap between the children's/youth genre and other genres, such as the educational genre.
Internet TV
Internet television (or Internet TV) is television distributed via the Internet. Internet television allows viewers to choose the show they want to watch from a library of shows. The primary models for Internet television are streaming Internet TV or selectable video on an Internet location, typically a website. It differs from IPTV in that IPTV offerings are typically offered on discrete service provider networks.
Internet TV is a quick-to-market and relatively low investment service. Internet TV rides on existing infrastructure including broadband, ADSL, Wi-Fi, cable and satellite which makes it a valuable tool for a wide variety of service providers and content owners looking for new revenue streams.
The recent rapid growth of fast broadband access, accelerated computer power and larger storage capacity has turned Internet TV into a real opportunity for service providers who want to open new revenue streams and increase ARPU. A major advantage of Internet TV is that it allows content delivery to a huge population with virtually no geographical limitations. But while Internet TV is a much easier and cheaper way of publishing content, operators who are pondering whether to launch an Internet TV service nevertheless have to carefully assess the factors affecting their business cases. Quality Internet TV services require subscribers to have continuous access to high bandwidth, so pricing, bandwidth, and network neutrality (at least in the US) are all interdependent factors affecting the business case for Internet TV. For example, while subscribers are generally required to pay more for higher internet bandwidth, it doesn't automatically guarantee good enough bandwidth quality for receiving Internet TV services. So to receive Internet TV, a subscriber will be required to subscribe to an even higher premium service which may present a barrier to scaling up subscribers quickly. This will be particularly the case if net neutrality becomes an issue. Market Analysis
Television (often abbreviated to TV) is a widely used telecommunication system for broadcasting and receiving moving pictures and sound over a distance. The term may also be used to refer specifically to a television set, programming or television transmission. The word is derived from mixed Latin and Greek roots, meaning "far sight": Greek tele (τῆλε), far, and Latin vision, sight (from video, vis- to see, or to view in the first person). Commercially available since the late 1930s, the television set has become a common household communications device in homes and institutions, particularly in the First World, as a source of entertainment and news. Since the 1970s, video recordings on VCR tapes and later, digital playback systems such as DVDs, have enabled the television to be used to view recorded movies and other programs.
A television system may be made up of multiple components, so a screen which lacks an internal tuner to receive the broadcast signals is called a monitor rather than a television. A television may be built to receive different broadcast or video formats, such as high-definition television, commonly referred to as HDTV. HDTV costs more than normal TV but is becoming more available.
We expect to compete as a freelance television production company in the broadcasting industry.
An independent production company’s biggest customer is likely to be local or national television companies. Many large television companies are legally obliged to obtain a proportion of programs from independent companies. Some of the channels have close relationships with the film industry, and depend on independent production companies for their programming. Satellite channels and digital TV also represent market opportunities, but many of these channels will feature imports and repeats.
A television commissioning editor is usually approached directly with a ‘treatment’, a brief document containing details of the content and intended target audience for the film or series. It is important to know what type of work is currently being commissioned, to be aware of individual editors’ preferences and have an idea of how the production would fit into their existing broadcast structure. Should the project be accepted, a budget and terms will be agreed and arrangements made for production to begin. Companies seeking to raise funding for a production will often use the services of a distributor to secure finance; the distributing company usually takes a fee or gains the rights to distribute the program(s) abroad. However, most large television companies will usually try to retain distribution rights for work they commission.
The film and television industries are fiercely competitive. The main competition will come from other independent film making companies. While the independent industry is mainly composed of small operations, it also includes huge production companies with large resources. Some small companies may specialize in one area, e.g. animation or wildlife films. Lack of sufficient funding makes opportunities for work limited, so intensifies the competition. Besides possessing talent and determination, an independent producer must have an excellent knowledge of the market and be adept at making good contacts within the industry.
Companies in the industry are involved in the creation and delivery of various types of programming. Much of that programming is recorded on television, tape, or disk, so that it can be seen or heard repeatedly by both new audiences and those that are familiar with it. Within this national market, EURAFRIA Television will initially focus on supplying its services to new filmmakers. We intend to be the only freelance television company in the city and state to offer our services to filmmakers of any size. Our goal is to be on the freelance list for all television companies based in the Eastern Europe.
Target Markets
Our customer is defined as any individual or organization that has need for one of the services we provide. Our target customers are as follows.
1. Television stations 2. Television production companies 3. Movie directors and producers 4. Filmmakers
Competitive Analysis
The major companies that compete in the market are:
1. Energy Productions 2. Local Television Stations 3. Italia media Productions 4. Obe Television londow 5. Ben Television londow
Marketing and Sales
We plan to initially market our products and services as an alternative solution for filmmakers, television networks and larger television companies. These markets were selected because of their size, trends in technology, and our experience with television production, our industry contacts, and an overall belief that they are most appropriate to initially target.
An independent television company must publicize their work to television commissioning editors. A good initial idea is vital, submitted to commissioning editors as a well-packaged treatment. As each editor receives thousands of submissions annually, it is worth spending time on the treatment.
For drama programs, producing a good script will be the key to raising finance. Once production is underway, it may be wise to advertise to get the attention of the potential audience. While it may not be easy to get national coverage unless famous people are involved, local papers will often accept details of a program being made in the region.
Gaining a distributor is important, as without one it is virtually impossible to get a film shown. There are a number of festivals in the ITALIA and abroad where film makers show their work, which are attended by representatives from major distribution companies. Many film makers start by making short films, which can then be used to gain finance for larger productions.
Reading the industry press will help to keep up to date with the structure of the market. Attending trade events and festivals will be a useful way of establishing contacts. Advertising the business in trade journals may be useful Management
The company's management philosophy will be based on responsibility and mutual respect.
EURAFRICA NETWORK Television will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees. Additionally, the environment will encourage employees to have fun by allowing creative independence and providing challenges that are realistic and rewarding.
EURAFRICA Independent Television’s(EITV) management team is highly experienced and qualified. The management team is lead by Mr. OKORO OGHENEVWEGBA.
The primary short-term goal for EURAFRICA TV is to obtain first of all Start-Up and Early Stage Financing to provide the liquidity necessary goal. Our financial goal is to realize strong revenues and to increase profits during the projection period. Our Company will emphasize the growth of sales volume along with those of strong costs and inventory controls, in order to achieve consistent cash flow and better profitability. Profits will be retained to: finance operations, pay off investor and/or bank debts, support further expansion.
I await your response thanks. OKORO OGHENEVWEGBA Oghenevwegbao@yahoo.it +393284041949
Sent from my iPhone
Hi
Please I'm looking for investors if you can help.below is my executive summary of my business plan.
Executive Summary
EURAFRICA NETWORK Television uses the latest technology to provide television production services. This means that the services provided achieve a level of quality previously reserved for only the most expensive television production companies.
Independent television production companies may make feature films, short films, documentaries, animation, corporate programs and training films. Each market is self-contained, though it is possible for an independent television producer to work in more than one. Independent production companies are usually small operations (often one person), which produce their own work with hired crews and oversee all stages of production. Companies are now diversifying, e.g. going into package deals.
EURAFRICA NETWORK Television is a new company and as such, we will need to meet market acceptance. To that end, the company is working to determine trends in the industry, the needs of the customer, and how best to address the needs of the customer.
We will offer numerous new and emerging filmmakers the chance to express their creativity and assist them move up the career ladder by offering them roles that wouldn't have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work
Our services are geared for several markets, including television stations, companies, and filmmakers. We will initially target filmmakers with whom we can establish strategic alliances that will enable us to establish long-term relationships with them.
The recent rapid growth of fast broadband access, accelerated computer power and larger storage capacity has turned Internet TV into a real opportunity for service providers who want to open new revenue streams and increase ARPU.
A major advantage of Internet TV is that it allows content delivery to a huge population with virtually no geographical limitations. But while Internet TV is a much easier and cheaper way of publishing content, operators who are pondering whether to launch an Internet TV service nevertheless have to carefully assess the factors affecting their business cases.
Quality Internet TV services require subscribers to have continuous access to high bandwidth, so pricing, bandwidth, and network neutrality (at least in the US) are all interdependent factors affecting the business case for Internet TV. For example, while subscribers are generally required to pay more for higher internet bandwidth, it doesn't automatically guarantee good enough bandwidth quality for receiving Internet TV services. So to receive Internet TV, a subscriber will be required to subscribe to an even higher premium service which may present a barrier to scaling up subscribers quickly. This will be particularly the case if net neutrality becomes an issue.
In our first year of operation we believe we can achieve 600000€ in sales.
We believe that we can earn 300000€ in our first year, rising to 500000€ and 1 million € in our second and third years, respectively. Our market strategy will be to advertise and capitalize on the services that our competitors do not offer.
There are several companies with whom we will be competing. We have a competitive advantage, however, because our equipment is more aligned with the television production industry trends requiring digital technology, as opposed to analog devices.
The company is seeking a loan that will be used to purchase the equipment and start- up expenses.
EURAFRICA Television expects to achieve profitability within 3 months of beginning operations.
Mission
Our mission is to become the leading freelance and television production company in veneto, utilizing the latest technology to shift market share from competitors to EURAFRICA Television.
Products and Services
EURAFRICA NETWORK Television will contract television services to its target markets. Services are not only limited to the Vicenza City, we are able to travel around the country AND IN EUROPE COUNTRIES.
We will offer numerous new and emerging filmmakers the chance to express their creativity and assist them move up the career ladder by offering them roles that wouldn't have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work
EURAFRICA Television will contract television services to its target markets. Services are not only limited to the Capital City, we are able to travel around the country.
We will offer numerous new and emerging filmmakers the chance to express their creativity and assist them move up the career ladder by offering them roles that wouldn't have been offered by other companies. We are about giving new, fresh talent a chance to express their skills and to give them a platform to showcase their work What we will be providing is an alternative solution for filmmakers allowing them a ready-to-use service; they can hire us to do the filming for them. This gives them the opportunity to focus on their core competencies. Independent television producers are a relatively recent phenomenon. Up until the 1960's major studios produced virtually all television programs. With the advent of the non-studio television (such as "Billy Jack" and "Easy Rider"), non-studio television producers began to supplement studios in terms of producing movies (but still the same the major studios continued to dominate development, financing, and distribution). The most important difference between an independent producer and a producer who works for a large television station is that the independent producer is responsible for handling an entire additional set of legal, business and financial roles that are customarily handled by studios on the production. Failing to understand those added roles can lead to disaster. Background
Technology: analog is the old and digital is the new. Analog communication systems involve the amplitude modulation of a radio signal. In other words, they transmit and receive information through a continuous flow of electromagnetic signals. An inherent weakness of the technology is that analog signals weaken over distances and require additional equipment to boost them as they travel.
Digital cameras are the future of television broadcasting as well as the future of consumer camcorders. The FCC has mandated that all television stations must transmit a digital signal to the homes of its viewers by 2010.
Digital television (DTV) refers to the sending and receiving of moving images and sound by means of discrete (digital) signals, in contrast to the analog signals used by analog TV. Introduced in the late 1990s, this technology appealed to the television broadcasting business and consumer electronics industries as offering new financial opportunities.
Digital television is more flexible and efficient than analog television. When properly used by broadcasters, digital television allows higher-quality images and sound and more programming choices than analog does. However, although DTV allows for superior technical quality, a digital signal does not necessarily carry a higher-quality image or sound than an analog signal.
In current practice, high-definition television (HDTV), which is usually used over DTV, uses one of two formats: 1280 × 720 pixels in progressive scan mode (abbreviated 720p) or 1920 × 1080 pixels in interlace mode (1080i). Each of these utilizes a 16:9 aspect ratio. (Some televisions are capable of receiving an HD resolution of 1920 × 1080 at a 60 Hz progressive scan frame rate — known as 1080p60 — but this format is not standard and no broadcaster is able to transmit these signals over the air at acceptable quality yet.)
Standard definition TV, by comparison, may use one of several different formats taking the form of various aspect ratios, depending on the technology used in the country of broadcast. For 4:3 aspect-ratio broadcasts, the 640 × 480 format is used in NTSC countries, while 720 × 576 (rescaled to 768 × 576) is used in PAL countries. For 16:9 broadcasts, the 704 × 480 (rescaled to 848 × 480) format is used in NTSC countries, while 720 × 576 (rescaled to 1024 × 576) is used in PAL countries. However, broadcasters may choose to reduce these resolutions to save bandwidth (e.g., many DVB-T channels in the United Kingdom use a horizontal resolution of 544 or 704 pixels per line). The perceived quality of such programming is surprisingly acceptable because of interlacing—the effective vertical resolution is halved to 288 lines.
Each DTV channel is permitted to be broadcast at a data rate up to 19 megabits per second, or 2.375 megabytes per second. However, the broadcaster does not need to use this entire bandwidth for just one broadcast channel. Instead the broadcast can be subdivided across several video subchannels of varying quality and compression rates, including non-video datacasting services that allow one-way high-bandwidth streaming of data to computers.
A broadcaster may opt to use a standard- definition digital signal instead of an HDTV signal, because current convention allows the bandwidth of a DTV channel (or "multiplex") to be subdivided into multiple subchannels, providing multiple feeds of entirely different programming on the same channel. This ability to provide either a single HDTV feed or multiple lower- resolution feeds is often referred to as distributing one's "bit budget" or multicasting. This can sometimes be arranged automatically, using a statistical multiplexer (or "stat-mux"). With some implementations, image resolution may be less directly limited by bandwidth; for example in DVB-T, broadcasters can choose from several different modulation schemes, giving them the option to reduce the transmission bitrate and make reception easier for more distant or mobile viewers.
Television Service Technology
In keeping up with the trends in the industry, we plan to purchase the latest digital equipment on the market. We plan to use the following equipment:
1 DLC Qualcomm 500 2 Sanyo 2000 television equipment 3 Sanyo 2000 wireless equipment
Operations
The operation begins with the television company discussing with EURAFRICA NETWORK Television their intent to use our services. All the details are gathered and all the relevant information pertaining the specific requirements. Thereafter we proceed to manage the production. Once the production is delivered, we will manage the distribution. It is likely we will be involved in advertising and marketing decisions such as input on the trailer, marketing and publicity campaigns, one- sheet (a slick poster-size sheet that includes the key art and credits of the program), and other advertising materials. We have relations with foreign sales agents and we can ensure that the foreign sales agent makes appropriate deals, delivers the program to its sub distributors, collects the money and remits our share to us. There are also accounting functions during distribution. If we make a worldwide deal, a worldwide distributor will typically assume the tasks of paying guild residuals and profit participations. More likely, however, we will have the accounting job, and will have to account to and pay for residuals and profits. Additionally, after we deliver the program, we still must monitor the statements from the distributors, and manage the remaining assets that are not being managed by the distributor. An often overlooked asset is music publishing. If we own the music in the program, and there is a soundtrack album, or the program is exploited in other mediums, we can receive additional revenues as the owner of the music.
Television Genres
Television genres include a broad range of programming types that entertain, inform, and educate viewers. The most expensive entertainment genres to produce are usually drama and dramatic miniseries. However, other genres, such as historical Western genres, may also have high production costs.
Popular entertainment genres include action-oriented shows such as police, crime, detective dramas, horror or thriller shows. As well, there are also other variants of the drama genre, such as medical dramas and daytime soap operas. Science fiction shows can fall into either the drama or action category, depending on whether they emphasize philosophical questions or high adventure. Comedy is a popular genre which includes situation comedy (sitcom) and animated shows for the adult demographic such as South Park".
The least expensive forms of entertainment programming are game shows, talk shows, variety shows, and reality TV. Game shows show contestants answering questions and solving puzzles to win prizes. Talk shows feature interviews with film, television and music celebrities and public figures. Variety shows feature a range of musical performers and other entertainers such as comedians and magicians introduced by a host or Master of Ceremonies. There is some crossover between some talk shows and variety shows, because leading talk shows often feature performances by bands, singers, comedians, and other performers in between the interview segments.
Reality TV shows show "regular" people (i.e., not actors) who are facing unusual challenges or experiences, ranging from arrest by police officers (COPS) to weight loss (The Biggest Loser). A variant version of reality shows depicts celebrities doing mundane activities such as going about their everyday life (The Osbournes) or doing manual labour (Simple Life).
One of the television genres, the children's and youth genre is defined by the audience, rather than by the content of the programming. Children's programming includes animated programs aimed at the child demographic, documentaries for children, and music/variety shows targeted at kids. There is overlap between the children's/youth genre and other genres, such as the educational genre.
Internet TV
Internet television (or Internet TV) is television distributed via the Internet. Internet television allows viewers to choose the show they want to watch from a library of shows. The primary models for Internet television are streaming Internet TV or selectable video on an Internet location, typically a website. It differs from IPTV in that IPTV offerings are typically offered on discrete service provider networks.
Internet TV is a quick-to-market and relatively low investment service. Internet TV rides on existing infrastructure including broadband, ADSL, Wi-Fi, cable and satellite which makes it a valuable tool for a wide variety of service providers and content owners looking for new revenue streams.
The recent rapid growth of fast broadband access, accelerated computer power and larger storage capacity has turned Internet TV into a real opportunity for service providers who want to open new revenue streams and increase ARPU. A major advantage of Internet TV is that it allows content delivery to a huge population with virtually no geographical limitations. But while Internet TV is a much easier and cheaper way of publishing content, operators who are pondering whether to launch an Internet TV service nevertheless have to carefully assess the factors affecting their business cases. Quality Internet TV services require subscribers to have continuous access to high bandwidth, so pricing, bandwidth, and network neutrality (at least in the US) are all interdependent factors affecting the business case for Internet TV. For example, while subscribers are generally required to pay more for higher internet bandwidth, it doesn't automatically guarantee good enough bandwidth quality for receiving Internet TV services. So to receive Internet TV, a subscriber will be required to subscribe to an even higher premium service which may present a barrier to scaling up subscribers quickly. This will be particularly the case if net neutrality becomes an issue. Market Analysis
Television (often abbreviated to TV) is a widely used telecommunication system for broadcasting and receiving moving pictures and sound over a distance. The term may also be used to refer specifically to a television set, programming or television transmission. The word is derived from mixed Latin and Greek roots, meaning "far sight": Greek tele (τῆλε), far, and Latin vision, sight (from video, vis- to see, or to view in the first person). Commercially available since the late 1930s, the television set has become a common household communications device in homes and institutions, particularly in the First World, as a source of entertainment and news. Since the 1970s, video recordings on VCR tapes and later, digital playback systems such as DVDs, have enabled the television to be used to view recorded movies and other programs.
A television system may be made up of multiple components, so a screen which lacks an internal tuner to receive the broadcast signals is called a monitor rather than a television. A television may be built to receive different broadcast or video formats, such as high-definition television, commonly referred to as HDTV. HDTV costs more than normal TV but is becoming more available.
We expect to compete as a freelance television production company in the broadcasting industry.
An independent production company’s biggest customer is likely to be local or national television companies. Many large television companies are legally obliged to obtain a proportion of programs from independent companies. Some of the channels have close relationships with the film industry, and depend on independent production companies for their programming. Satellite channels and digital TV also represent market opportunities, but many of these channels will feature imports and repeats.
A television commissioning editor is usually approached directly with a ‘treatment’, a brief document containing details of the content and intended target audience for the film or series. It is important to know what type of work is currently being commissioned, to be aware of individual editors’ preferences and have an idea of how the production would fit into their existing broadcast structure. Should the project be accepted, a budget and terms will be agreed and arrangements made for production to begin. Companies seeking to raise funding for a production will often use the services of a distributor to secure finance; the distributing company usually takes a fee or gains the rights to distribute the program(s) abroad. However, most large television companies will usually try to retain distribution rights for work they commission.
The film and television industries are fiercely competitive. The main competition will come from other independent film making companies. While the independent industry is mainly composed of small operations, it also includes huge production companies with large resources. Some small companies may specialize in one area, e.g. animation or wildlife films. Lack of sufficient funding makes opportunities for work limited, so intensifies the competition. Besides possessing talent and determination, an independent producer must have an excellent knowledge of the market and be adept at making good contacts within the industry.
Companies in the industry are involved in the creation and delivery of various types of programming. Much of that programming is recorded on television, tape, or disk, so that it can be seen or heard repeatedly by both new audiences and those that are familiar with it. Within this national market, EURAFRIA Television will initially focus on supplying its services to new filmmakers. We intend to be the only freelance television company in the city and state to offer our services to filmmakers of any size. Our goal is to be on the freelance list for all television companies based in the Eastern Europe.
Target Markets
Our customer is defined as any individual or organization that has need for one of the services we provide. Our target customers are as follows.
1. Television stations 2. Television production companies 3. Movie directors and producers 4. Filmmakers
Competitive Analysis
The major companies that compete in the market are:
1. Energy Productions 2. Local Television Stations 3. Italia media Productions 4. Obe Television londow 5. Ben Television londow
Marketing and Sales
We plan to initially market our products and services as an alternative solution for filmmakers, television networks and larger television companies. These markets were selected because of their size, trends in technology, and our experience with television production, our industry contacts, and an overall belief that they are most appropriate to initially target.
An independent television company must publicize their work to television commissioning editors. A good initial idea is vital, submitted to commissioning editors as a well-packaged treatment. As each editor receives thousands of submissions annually, it is worth spending time on the treatment.
For drama programs, producing a good script will be the key to raising finance. Once production is underway, it may be wise to advertise to get the attention of the potential audience. While it may not be easy to get national coverage unless famous people are involved, local papers will often accept details of a program being made in the region.
Gaining a distributor is important, as without one it is virtually impossible to get a film shown. There are a number of festivals in the ITALIA and abroad where film makers show their work, which are attended by representatives from major distribution companies. Many film makers start by making short films, which can then be used to gain finance for larger productions.
Reading the industry press will help to keep up to date with the structure of the market. Attending trade events and festivals will be a useful way of establishing contacts. Advertising the business in trade journals may be useful Management
The company's management philosophy will be based on responsibility and mutual respect.
EURAFRICA NETWORK Television will maintain an environment and structure that will encourage productivity and respect for customers and fellow employees. Additionally, the environment will encourage employees to have fun by allowing creative independence and providing challenges that are realistic and rewarding.
EURAFRICA Independent Television’s(EITV) management team is highly experienced and qualified. The management team is lead by Mr. OKORO OGHENEVWEGBA.
The primary short-term goal for EURAFRICA TV is to obtain first of all Start-Up and Early Stage Financing to provide the liquidity necessary goal. Our financial goal is to realize strong revenues and to increase profits during the projection period. Our Company will emphasize the growth of sales volume along with those of strong costs and inventory controls, in order to achieve consistent cash flow and better profitability. Profits will be retained to: finance operations, pay off investor and/or bank debts, support further expansion.
I await your response thanks. OKORO OGHENEVWEGBA Oghenevwegbao@yahoo.it +393284041949
