Weight Watchers® Smart Ones® Introduces Anytime Selections™ as New Line of Mini-Meals
Anytime Selections is First Line of Mini-Meals in the Frozen Nutritional Category with Delicious Solutions for Busy Schedules and Changing Eating Patterns
Smart Multimedia Gallery
The idea of eating smaller, more frequent meals throughout the day as a way to maintain a healthy lifestyle and keep hunger at bay has prompted Weight Watchers(R) Smart Ones(R) to introduce a new line of hand-held mini-meals, known as Anytime Selections(TM). The new line offers craveable flavors, including Chicken & Cheese Quesadillas (pictured here) and Calzone Italiano. (Photo: Business Wire)
PITTSBURGH--(BUSINESS WIRE)--With today’s hectic, on-the-go lifestyles, time-starved individuals often find it difficult to balance their busy schedules with the desire to eat well. That’s why Heinz® is introducing Weight Watchers® SmartOnes® Anytime Selections™, the first line of hand-held, mini-meals that satisfies hunger and cravings anytime – anywhere.
Introduced in two decadent flavors: Chicken & Cheese Quesadilla and Calzone Italiano, Anytime Selections™ are designed as mini-meals for people who want to eat more frequent, smaller meals throughout the day. In fact, many people have already adopted mini-meals into their daily eating habits. According to Simmons Market Research Bureau one in five adults (21.6 percent) eats several small meals throughout the day rather than three square meals.1
In addition to convenience, mini-meals offer a smart way to maintain a healthy lifestyle. “Eating frequent mini-meals during the day can help keep hunger at bay, prevent overeating and provide the body with a constant energy source,” said Idamarie Laquatra, Ph.D., R.D., Director of Global Nutrition at Heinz®. Whether the goal is weight management, or just eating well on a busy day, Americans are looking for convenient and satisfying options that don’t sacrifice the taste and flavors they love.
Indulgent Flavors, Smart Choices
Weight Watchers® Smart Ones® Anytime Selections™ are available in portion appropriate sizes with fewer than 300 calories and seven grams of fat or less per serving. From the Calzone Italiano, which features the flavors of mozzarella cheese, Italian sausage and a hearty tomato sauce in oven-baked bread, to the Chicken & Cheese Quesadilla with grilled white meat chicken, peppers, onions and a three-cheese blend folded into a crispy flour tortilla, choosing Anytime Selections™ means enjoying favorite foods while maintaining healthy eating patterns. Plus, they are ready in only three minutes in the microwave and don’t even require a fork.
“Anytime Selections™ provide a 24/7 solution to eating well and enjoying a healthy lifestyle,” said John Bennett, Associate Director, Smart Ones®. “We are committed to satisfying consumers’ cravings for taste and flavor by offering a wide variety of options that appeal to various lifestyles, eating habits and palates.”
Weight Watchers® Smart Ones® Anytime Selections™ are available in grocery stores nationwide for a suggested retail price of $3.19. Anytime Selections™ joins the rest of the Weight Watchers® Smart Ones® product line featuring Bistro Selections™ Entrees, Pizzas, Desserts, Breakfasts and more to provide smart and satisfying choices for people who want all-day options for eating healthier without sacrificing taste – even when they’re on-the-go. Detailed product information, interactive quizzes, recipes and online promotions are available at www.EatYourBest.com.
About Weight Watchers
WEIGHT WATCHERS on foods and beverages is the registered trademark of WW Foods, LLC and is used under license. WEIGHT WATCHERS for services and POINTS are the registered trademarks of Weight Watchers International, Inc. and are used under license.
About Heinz
The H. J. Heinz Company (NYSE:HNZ), offering “Good Food, Every Day™,” is one of the world’s leading marketers and producers of branded foods in ketchup, condiments, sauces, meals, soups, seafood, snacks, and infant foods. Heinz satisfies hungry consumers in every outlet, from supermarkets to restaurants to convenience stores and kiosks. Heinz is a global family of leading brands, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing nearly one-third of total sales or close to $3 billion), HP® and Lea & Perrins®, Ore-Ida® French fries and roasted potatoes, Boston Market® and Weight Watchers® SmartOnes® meals, and Plasmon® baby food. Heinz’s 50 companies have number-one or number-two brands in 200 countries, showcased by Heinz® Ketchup, The World’s Favorite Ketchup™. Information on Heinz is available at www.heinz.com/news.
1 “Americans think they’re savvy about
Anytime Selections is First Line of Mini-Meals in the Frozen Nutritional Category with Delicious Solutions for Busy Schedules and Changing Eating Patterns
Smart Multimedia Gallery
The idea of eating smaller, more frequent meals throughout the day as a way to maintain a healthy lifestyle and keep hunger at bay has prompted Weight Watchers(R) Smart Ones(R) to introduce a new line of hand-held mini-meals, known as Anytime Selections(TM). The new line offers craveable flavors, including Chicken & Cheese Quesadillas (pictured here) and Calzone Italiano. (Photo: Business Wire)
PITTSBURGH--(BUSINESS WIRE)--With today’s hectic, on-the-go lifestyles, time-starved individuals often find it difficult to balance their busy schedules with the desire to eat well. That’s why Heinz® is introducing Weight Watchers® SmartOnes® Anytime Selections™, the first line of hand-held, mini-meals that satisfies hunger and cravings anytime – anywhere.
Introduced in two decadent flavors: Chicken & Cheese Quesadilla and Calzone Italiano, Anytime Selections™ are designed as mini-meals for people who want to eat more frequent, smaller meals throughout the day. In fact, many people have already adopted mini-meals into their daily eating habits. According to Simmons Market Research Bureau one in five adults (21.6 percent) eats several small meals throughout the day rather than three square meals.1
In addition to convenience, mini-meals offer a smart way to maintain a healthy lifestyle. “Eating frequent mini-meals during the day can help keep hunger at bay, prevent overeating and provide the body with a constant energy source,” said Idamarie Laquatra, Ph.D., R.D., Director of Global Nutrition at Heinz®. Whether the goal is weight management, or just eating well on a busy day, Americans are looking for convenient and satisfying options that don’t sacrifice the taste and flavors they love.
Indulgent Flavors, Smart Choices
Weight Watchers® Smart Ones® Anytime Selections™ are available in portion appropriate sizes with fewer than 300 calories and seven grams of fat or less per serving. From the Calzone Italiano, which features the flavors of mozzarella cheese, Italian sausage and a hearty tomato sauce in oven-baked bread, to the Chicken & Cheese Quesadilla with grilled white meat chicken, peppers, onions and a three-cheese blend folded into a crispy flour tortilla, choosing Anytime Selections™ means enjoying favorite foods while maintaining healthy eating patterns. Plus, they are ready in only three minutes in the microwave and don’t even require a fork.
“Anytime Selections™ provide a 24/7 solution to eating well and enjoying a healthy lifestyle,” said John Bennett, Associate Director, Smart Ones®. “We are committed to satisfying consumers’ cravings for taste and flavor by offering a wide variety of options that appeal to various lifestyles, eating habits and palates.”
Weight Watchers® Smart Ones® Anytime Selections™ are available in grocery stores nationwide for a suggested retail price of $3.19. Anytime Selections™ joins the rest of the Weight Watchers® Smart Ones® product line featuring Bistro Selections™ Entrees, Pizzas, Desserts, Breakfasts and more to provide smart and satisfying choices for people who want all-day options for eating healthier without sacrificing taste – even when they’re on-the-go. Detailed product information, interactive quizzes, recipes and online promotions are available at www.EatYourBest.com.
About Weight Watchers
WEIGHT WATCHERS on foods and beverages is the registered trademark of WW Foods, LLC and is used under license. WEIGHT WATCHERS for services and POINTS are the registered trademarks of Weight Watchers International, Inc. and are used under license.
About Heinz
The H. J. Heinz Company (NYSE:HNZ), offering “Good Food, Every Day™,” is one of the world’s leading marketers and producers of branded foods in ketchup, condiments, sauces, meals, soups, seafood, snacks, and infant foods. Heinz satisfies hungry consumers in every outlet, from supermarkets to restaurants to convenience stores and kiosks. Heinz is a global family of leading brands, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing nearly one-third of total sales or close to $3 billion), HP® and Lea & Perrins®, Ore-Ida® French fries and roasted potatoes, Boston Market® and Weight Watchers® SmartOnes® meals, and Plasmon® baby food. Heinz’s 50 companies have number-one or number-two brands in 200 countries, showcased by Heinz® Ketchup, The World’s Favorite Ketchup™. Information on Heinz is available at www.heinz.com/news.
1 “Americans think they’re savvy about
