Companies gain the benefit of a reality check as to their goals and also to give others confidence that, at least as far as the specified goal, there is an independent and knowledgeable party who, after studying the answers received in response to the right questions, has concluded there is a given probability of the goal being achieved.
On agreeing to the $1,000 fee and establishing of the goal, a questionnaire will be sent to you. You will be required to personally attest to the validity of the answers to the questionnaire as well as to indemnify the rating agency for liability in using the material submitted in reaching its determination.
In the event you are not satisfied with the rating of the goal you are not required to use the rating and the rating agency shall maintain confidentiality of the rating as well, of course, of all material submitted for rating evaluative purposes.
"The Larry & Barry Guide to Entrepreneurial Wisdom "