The history of Australia ugg Boot Company is related to a long tradition of the Australian people depending on heavy duty sheepskin boots for their farming and rugged outdoor activities. The 100% merino sheepskin ugg boots were once considered by native people as "ug", short for "ugly" for nearly 200 years. Till 1970s, there were several sheepskin boot manufacturing plants gathering around the Australia city of Perth. As there were popular surfing beaches near this city, these uggs were favored by surfers there for year-round use. Because the insulating prosperities of merino fleece keep feet warm in winter and cool in winter, the ugg boots provided sock-like comfort while walking over the rough or slipperier terrain. In the present, the ugg way that once considered being dowdy because of its bulk and shape is reviewed as sexy and fashionable. The ugg boots become a household name across the globe. But since the Australia sheepskin boot had lost the right to use the name of ugg, there is a huge loss to them. Yet it seems that the public is more concerned on the availability and selection of additional, authentic ugg Australia products. Although today the uggs still have a great share in the market, many native Australia boot companies have been raised to fight with ugg. The competition can never be ignored. But the ugg way is always on the trend. B2C | B2B2C