With the latest news show that, according to a luxury market consulting firm Robert Burke’s Blair introduced the any word about bling will fade away, replaced by it will be UGG Boots, including jewelry, feathers, fur and so on. Why is it so? First, because the price of branded shoes is very high, and most luxury brand of shoes which use these materials, so the price of shoes made by these materials is astronomical number of course, and ordinary people can not afford to buy and can only hope and stop, uggs, but for the rich people will think twice to buy a luxury shoes, ugg boots. Second, because the people reduced the enthusiasm of decorations. This is not the kind of the old era of the pursuit of brand-name, and people are pursuit of comfort, only wearing comfortable, they are stronger than anything else. According to “New York Magazine” reported that during economic depression of today, the way people choose shoes is not just the pursuit of beauty, and now has been changed from a focus on the appearance of shoes but now in pursuit of shoes’ comfort. Until last year, UGGS, sales have increased by 62%. From the subway to the streets, making them perfect to keep your baby’s feet warm, from south to north, heavy -large of ugg boots series can be seen everywhere. According to the experts, shows that in later life, ugg, consumers will abandon the fashionable style, and choose instead to pursue the classic style. B2C | B2B2C