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The TARGET ONE Program
The BizWiz TARGET ONE Program is a BizWiz Company Membership which ALSO includes TOP OF SCREEN, Featured Sponsor advertising within the sponsor's targeted category to help the member company reach out to target audiences, and to elevate the sponsor in our various search engines.
BizWiz is a member supported system of services that has helped companies with eService and eCommerce needs since 1994. It is an Open Marketplace system combined with an Extranet Portal service.
The TARGET ONE program is one of the most effective services offered by BizWiz. Here is a testimonial from Attorney Nancy Lord who has been a TARGET ONE Member for several years.
Basic membership for a company starts at $16 per month. The TARGET ONE program is $333 per month. The first 3 months are sold as a package for $1,200 because of set-up fees. You may want to look at
Company Membership
http://www.bizwiz.com/bizwiz2006/companyjoin.htm
Employee Membership
http://www.bizwiz.com/bizwiz2006/employeejoin.htm
The Target One program is designed to take advantage of the BizWiz content driven environment. It attracts people for that reason. At its heart is a segmentation (niche) system that has evolved over a 10 year period of constant participant feedback over the internet. The origin of this segmentation system is a system that was developed for use by leading business magazine publishers between 1986 and 1994.
To understand how and why this works, please familiarize yourself with the rationale behind the way we mesh our content with our advertising by niche sector, rather than "keyword".
Essentially, BizWiz content is based on a segmentation strategy that organizes content, members, advertisers, and user-participants based on:
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Industry (186 Sectors)
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Geography (500 Cities, 200 Countries)
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Job Function
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Daily and Non-recurring Business Tasks
Here is more background.
BizWiz is the Internet's Largest Business Network and Resource Center. The service operates from BizWiz.com and Clickit.com, as well as 1,300 domain specific services.
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Common platform.
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Exclusive content.
Our goal is to bring information, communication and transaction services to a large universe of companies and their employees, as well as to their customers and support professionals over a common platform that cuts across 186 industries.
The service makes it possible for companies and professionals to submit and retrieve news, information, data, ideas, needs, and solutions over a broad spectrum of interests and industries. It operates like a giant 'lazy suzan'.
We provide this platform in order to connect people so that they can accomplish their day-to-day tasks and make progress on their strategic goals quickly and easily.
BizWiz sells Company Memberships for participation as well as advertising.
 The TARGET ONE service is both a Company Membership in BizWiz as well as a powerful, Featured Sponsor display advertising program that cuts across the entire spectum of BizWiz services.
The TARGET ONE service is an extremely good program for any company wanting to benefit from both a membership and advertising program in BizWiz. It is economical and works hard for the sponsor.
We often recommend the TARGET ONE Program for members / advertisers because of what we know about the underlying design and architecture of the BizWiz service. I have been hesitant to disclose too much of this because the strategy is somewhat of a trade secret, and I am not interested in having this information become commonly known.
We'll start at the top.
It is unnecessary for a participant-user, or even a member or advertiser, to fully comprehend the vastness of the BizWiz system or its network of thousands of domain specific services. BizWiz proprietary technology, built over 10 years, simultaneously automates its content for the benefit of the user and the member and the advertiser.
All content is tagged, all members are tagged, etc. Most pages in our system are composed of content which is created at the time of the request for that page. Content is selected based on the tagging, and assembled on the fly.
To illustratrate the way this works, here are examples of some of the service areas where the Industry being presented is the 'Legal' sector. The same would apply to these categories.
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Legal
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TalentAgency
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TravelCorporate
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TravelDestination
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TravelLeisure
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TravelService
Each of these pages presents a FEATURED SPONSOR at the top of the page. In some cases there will be more than one advertisement for that sponsor. In the case of search engine results, the sponsor appears in top ranking and there is also an adjacent logo.
BizWiz TOP 100 World Business Charts
http://www.bizwiz.com/top100/top100_Legal.htm
or http://bTop100.com
bPortal
http://bportal.com/
http://bportal.com/Legal/index.html
BizWiz Search Engine
http://www.bizwiz.com/search/Legal/index.html
BizWiz Quick Contact List
http://www.bizwiz.com/cgi-bin/bizksrch.pl?siorganization=Legal
or http://bContact.com
RFP-Direct
http://www.bizwiz.com/cgi-bin/rfp_getlist.cgi?resourceguide=Legal
1stBusinessDay
http://www.bizwiz.com/cgi-bin/abosect1.cgi?msector=Legal
CorporateNewsNet
http://www.bizwiz.com/cgi-bin/cnn.pl
http://www.bizwiz.com/cgi-bin/cnn.pl?searchPR=Legal
TravelNewsWire
http://TravelNewsWire.net/
http://BizWizWire.com/
or http://bNewsWire.com/
EZEX
http://EZTravelDesk.com/
Calendar Watch
http://CalendarWatch.com/
http://www.bizwiz.com/cgi-bin/calsrch.pl?GETTYPE=Legal
Resource Library
http://www.bizwiz.com/cgi-bin/docsrch.pl?TYPE=Legal
or http://bLibrary.com
Ask The Agent
http://AskTheAgent.com/
Electronic-Roundtables / Forums / Message Boards
http://www.bizwiz.com/roundtable/start-a-new-roundtable.htm
Experts / BizWiz Independent Correspondents
http://www.bizwiz.com/cgi-bin/corrsam.pl?channel=1&publish=yes?channel=&publish=&q=Legal
Trade Announcements
http://TradeAnnouncements.com/
http://www.bizwiz.com/cgi-bin/tradeanndsrch_html.cgi?resourceguide=Legal
http://www.bizwiz.com/cgi-bin/tradeanndsrch_html.cgi
Source1.net Catalog of Products and Services
http://www.Source1.net/
http://www.bizwiz.com/cgi-bin/sourcesect1.cgi?msector=Legal
Each of the above has subset content which would normally be searchable by participant users. In order to make searchable content available via third party search engines, we have devised technology that permits major search engines to search and index our system based on the needs and requirements of their machinery and users. An example of this is:
http://www.bizwiz.com/bizwizwire/pressrelease/1914/jf84e478xjwjkj8f88j.htm
Similarly, the hundreds of thousands of company memberships and individual memberships have Quick Profile and Contact Pages that are made available to search engines for indexing using our proprietary technologies:
http://www.bizwiz.com/quickprofilepages/gl/globalpassportvisaservices.htm
Our entire BizWiz system is indexed and populates search engines based on common search terms.
http://www.bizwiz.com/search/Legal/Legal.htm
There are hundreds of thousands of these pages that create a base of links to the Featured Sponsor because of the Target One program.
The system also includes domain specific service areas that promote our members. In some cases the domains offer specialized platform services, in other cases they may be 'Lite' sites that are designed to promote our members until the site's services are completed and rolled out:
http://LawCent.com
These are all tied in to the BizWiz EZ Commerce system, which is often at the heart of our services. Staying in the same example theme, and also staying with a TARGET ONE example:
Note that these form clusters of services, all of which are ultimately interrelated and integrated through the BizWiz common platform:
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Directories
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News
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Business Services
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Capital
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Recruiting
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RFPs and Lead
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Calendar of Events
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People Profiles
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Experts
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Roundtable / Forum / Message Board
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Source1.net Catalog of Products and Services
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Auction / Barter / Surplus
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etc.
Content from these specialized services, plus addition ones, are compiled and presented in an organized way through 1stBusinessDay.com, a group of 186 industry portals / online trade magazines.
Similarly, all content is organized for 500 cities worldwide and populated throughout City.BizWiz on a city-by-city basis.
We may, in fact, develop services under different domain names and brand names for a variety of reasons. Some of this has to do with the variety of robots, and the manner in which they spider a web site. Some has to do with the way I am packaging services for Channel Partner programs, or for a BizWiz Enterprise Portal Integrator and Intranet Content Consolidator that is not yet announced.
Here are examples of this. Each has its own strategic purpose within the larger BizWiz plan. Each contributes to the benefit of the members, participant-users, advertisers, and strategic partners.
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Capitalist-Direct.com
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bCapEx.com
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EZCapex.com
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CapMatch.net
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Factoring-Direct
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PrivateEquity-Direct
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PrivatePlacement-Direct
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CorporateFinance-Direct
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VentureCapital-Direct
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SeedFunding-Direct
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LeaseFunding-Direct
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AngelInvestors-Direct
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CommercialMortgage-Direct
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HedgeFunds-Direct
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IPO Online Offering Service
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DPO Online Offering Service
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PreIPO-Direct
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PIPE-Direct
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etc.
There are dozen of areas like this, and hundreds of pages that carry TARGET ONE advertising.
In addition, we rotate the Featured Sponsor ads for our TARGET ONE Sponsor companies in all areas of BizWiz services in order to expand their exposure.
Here are two pages that will give more details about the TARGET ONE Program:
http://www.bizwiz.com/cgi-bin/target_one_category_advertising.cgi
http://www.bizwiz.com/cgi-bin/factsh4.pl?getfactsheet=1590202620
Please note that there are many other features and services that are included with the TARGET ONE Program that are detailed in the above two pages.
Pricing is based on industry categories. Each industry category is priced at $333 per month. We require a 3 month minimum to start and charge an initial set-up fee. The first THREE months is therefore $1,200 TOTAL. Subsequent monthly billing begins at the start of the 4th month. Exclusive category sponsorship is 5X the monthly rate.
With regard to pricing, I do not anticipate that we will be keeping the TARGET ONE Program pricing at this level for very long. Both the traffic volume and number of services offered by BizWiz has increased dramatically over the past 6 month.
Separately, I should note that we are able to offer city-by-city TARGET ONE Programs. Similar tiers will apply to cities based on population, since, for example, a city like Manchester, NH is not as large as New York City.
TARGET ONE is a sound recommendation. If you have questions, please do not hesitate to ask.
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