In the future, inability or unwillingness to access the Internet or other online service will disadvantage a business or professional person.
PULSE™
PULSE™ is a center on the Internet for news, information, communication, commerce, and entertainment. It is easy to use and features the Touch & ReachOut™ navigation system. Users can get what they want, when they want it... within 3 clicks of the mouse.
The following PULSE Navigator appears at the very bottom of all pages. By clicking a button, you can go to any other area within the PULSE Network.
Access Business Online™
Access Business Online™, The Business Manager™, BizWiz™ and Q-Biz™ are a part of PULSE™. They have been in development for 28 months. The service was formed to meet the information, communication,
and electronic commerce needs of business and professional people.
In liaison with participating business and professional magazines, it will develop the core
competencies needed to create high quality, branded multimedia content,
develop hyperlinking navigation tools, sell advertising and marketing
programs, market subscriptions, develop universal services, manage
technology and telecommunications, and produce digitized material
for commercial Online services, the Internet, and wireless personal
communication devices.
Through strategic alliances with leading business magazine publishers,
a full online service for business-to-business and professional
users will be initiated around major industries and markets.
The service will replicate many of the day-to-day characteristics
which contribute to the flow of commerce in a marketplace. The
three core services will be information, communication, and transactions.
Our web site is under rapid development and we welcome your suggestions
and further interest. Please note that sponsors are shown for demonstration purposes only. They are not endorsements.
Mission Statement for Access Business Online™
Access Business Online™ will seek to gain a leading position
in global business-to-business Online services through specialized,
branded, business content leveraged from leading business and
professional magazines as well as other sources. Its business
activities will be:
- Serve readers and advertisers of trade magazines with compelling,
branded, content in multimedia electronic form that attracts high
traffic and regular use.
- Development of an Online service offering information, communication,
and transactions in a secure electronic environment for the readers
of business-to-business and professional magazines.
- Production of electronic publications.
- Offering new electronic publishing services including access
to Online computer service.
- Maintenance of networked databases.
- Reach into extended market segments which are made available
to publishers as a result of the general Online service marketplace.
Content
Access Business Online will offer its users high utility, high quality, and compelling content. The strategy will be to create a commercial enterprise zone (in the Internet environment) for each of several major business markets where bursts of daily information from niche markets are linked with transactions, databases, and closed user group interaction.
Access Business Online will make high use of graphics, be very easy to use, and will consist of six key components:
- Simple navigation procedures and tools to expedite usage and provide high levels of convenience for the user.
- Industry segmentation of business information.
- Geographic segmentation of business information.
- Ability to complete secured transactions.
- Linkages to relevant content outside of Access Business Online.
- Non industry specific content of universal importance and interest to business people or needed by business people in day-to-day flow of commerce.
Content in the Access Business Online Premium Service area will be based upon predefined user profiles.
Ten Benefits to Users
Ten important benefits stand out for the business and professional
user of Access Business Online, commercial online services, the Internet, and wireless
personal communication devices. They are:
- The business and professional user of Online services has
the ability to gain an edge by having available the fastest possible
news that is relevant to his/her marketplace, customers, and company.
- Business people can communicate with professional peers and
other trading partners via real time Online meetings and bulletin
board postings.
- Electronic Agents will "watch" information
for the business and professional user of Online services
based upon predefined profiles and instructions; and, conveniently
deliver information to the business and professional users computer,
fax machine of personal communication device.
- Online services can bring buyers and sellers together efficiently
and effectively, reduce cost of business, streamline trading partner
communication, and improve business performance.
- Online services offer the business and professional user the
ability to drill to deeper levels of information as interest
demands; and, puts highly relevant information "at your fingertips"
in an instant. Further, databases and editorial archives permit
the business and professional user to search and/or browse the
widest possible breadth of information; or, drill and
hyperlink to the most comprehensive information on a narrowly
focused subject.
- New forms of computer networked communication such as E-mail
and Bulletin Boards open new paths for electronic commerce.
- Online services and other "New media", along with
"interactivity" and "multimedia" are reshaping
the future of advertising, promotion, sponsorships and other corporate
marketing communications.
- Networked computer systems make it possible for information
to reach to more people in the marketplace faster.
- The New Media offers business and professional users full
multimedia and interactive formats while providing
random access to content.
- Digitized information makes it possible for the business and
professional user to share or reuse content .
Investment Opportunty
Access Business Online is privately owned. The company welcomes inquiry from potential partners who might have interest in creating a strategic and financial relationship with this service. Click here for E-Mail Express 
Rainbow Pages, Inc.
Arthur Rosenfield, Founder and President, is an experienced executive
with 25 years of impressive accomplishments and perspective in
consumer, trade, and specialty markets. Accomplishments include
such areas as product innovation, positioning, acquisitions, divestitures,
strategic planning, marketing, technology, sales management, general
business management, and profit improvement.
Arthur Rosenfield is the Founder of PULSE™ and Access Business Online™
Please register your business or professional service in the BizWiz! search engine.
For more information please contact:
PULSE™ is work in progress. Watch for the Yellow Dots on our main information matrixes. They represent buttons that are linked to content....and send us your suggestions for URL's that you would like to see linked to any one of the PULSE™ service. Add-a-link Form.
Rainbow Pages, Inc.
60 Field Crest Road
New Canaan, CT 06840
Tel 203-972-6005
Fax 203-972-2833
Arthur S. Rosenfield, CEO
E-Mail arosenfield@clickit.com
"Do one thing. Do it well. Do it better than anyone else. Do it for less."
© Copyright 1994, 1995, and 1996 All rights reserved. Updated 6/25/96